Gurukul Business Review (GBR), is a double-blind peer-reviewed refereed journal of the Faculty of Management Studies, Gurukul Kangri (Deemed to be University). It started its journey in the year 1996 and since then it is disseminating its research-based knowledge to both academia and industry both. The journal is published annually and is available in electronic (e-ISSN No. 0973-9262) and in print (ISSN No. 0973-1466) format.