Issue 2021

Midha, N.
Manav Rachna University, Haryana, India
Yadav, S.
Manav Rachna University, Haryana, India
Srivastava,S.
Manav Rachna International Institute of Research & Studies, Haryana, India

DOI: https://doi.org/10.48205/gbr.v17.1

1-14

A Study on the Prevalence of Psychological Impact during the COVID19 Pandemic

Gupta, S.
Jaipuria Institue of Management, Rajasthan,India

DOI: https://doi.org/10.48205/gbr.v17.2

15-26

Evaluating Health System Efficiency using Data Envelopment Analysis: A case of Indian Healthcare System

Coutinho,M.,S.
Goa Institute of Management, Goa, India
Prasad, V.,N.,S.,V.,V. Ch
Birla Institute of Technology and Science, Goa, India
Prabhudesai, R.
Goa Institute of Management,Goa,India
DOI: https://doi.org/10.48205/gbr.v17.3

27-38

Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness

Kansal, P.
University Business School, Panjab University, Chandigarh, India
Singh, N.,
University Business School, Panjab University, Chandigarh, India

DOI: https://doi.org/10.48205/gbr.v17.4

39-49

Mindfulness Training Intervention to Manage Stress and Burnout : A Bibliometric Review

Mann,S.
Symbiosis International(Deemed University),Pune,India
Rawat Rashmi, S.,
Symbiosis Law School,Symbiosis International(Deemed University),Pune,India
DOI:https://doi.org/10.48205/gbr.v17.5

50-62

Relationship between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

Bhakuni,P.
HBIT, Kanpur, UP, India

Rajput,S.,
Prestige Institute of Management, Gwalior. MP. India
Sharma,K.,B.,

Symbiosis Institute of Business Management, Pune. Maharashtra, India
Bhakar,S.S.,
ITM University, Gwalior

DOI: https://doi.org/10.48205/gbr.v17.6

63-73

Authentic Leaders for an Engaged and Satisfied Workforce: An Evidence from India

Sharma,N.,
Indian Institute of Foreign Trade, Kolkata, India
Gautam,O.,
Vishwakarma University, Pune, India
Agrawal,P.,
Vishwakarma University, Pune, India

DOI: https://doi.org/10.48205/gbr.v17.7

74-81

Role of Internal Marketing in Determining Academic Staff Job Satisfaction in Higher Education

Sarangal, K.,R.,
University of Jammu, J&K, India
Nargotra,M.,
University of Jammu, J&K, India
Singh, R.,
Central University of Jammu, J&K, India
DOI: https://doi.org/10.48205/gbr.v17.8

82-96

Outer Page 2021

Inner Page 2021

The Impact of Social Media Marketing on Consumer based Brand Equity for White Goods brands in India